Week 7 - MKTG 3349 - Apple Software

 One of the largest companies in the world is Apple. From smartphones, watches, computers, and now even cars, Apple has had an impact on most people lives in one way or another. Their power in the market is beyond any similar competitor and their use of software, especially on their iPhones, has kept customers coming back for years. Every year or so, Apple will push a new software update across all iPhone devices that gives users better compatibility with their product, new features to explore, and a better overall experience on their platform. 

(Ad pushed by Apple to show new features available through IOS 16)

IOS 16 is the latest software update Apple marketed which had many new features that got customers excited. The most popular of these features included a customizable Lock Screen. Being able to have multiple lock screen presets, Apple gave its customers a more personal experience that everyone can utilize and be proud to create. 

This software update was marketed towards being more creative, personal, and user friendly because they want their customers to be happy with their product and show that as a company, they want you to explore and use these new features provided by the company. By using the different features pushed out, Apple can then gauge how to go about future software updates, what works, what doesn't, and in what areas they need to improve. 

Week 6 - MKTG 3349 - Social Media Algorithms and Search Tactics

 With the introduction of software as well as different various search engines, each one is unique in their own way to how they refine searches, target a certain demographic of people, and make their product, service, or idea pop up more accurately and more often than others. Companies such as Twitter, Instagram, Snapchat, Facebook, and many others use these tactics to target potential customers. 

Many third party companies and business use these social media platforms in an attempt to reach out to potential customers. According to Sproutsocial, they describe this activity as the algorithm being used by the company. Different companies have their own algorithms in place but they are all similar in the fact that they tailor your personal experience on their platform based on your likes, your interests, and other information specific to the individual. 

                  (Instagram explore page puts ones linked interests all in one spot)

For example, if someone loves dogs, follows dog related accounts, likes dog related pictures, they will be shown more posts, advertisements, and other people who have similar interests. This is the way social media companies grow interest, keep customers coming back, and allow third party companies to advertise their products on their website. Instagram is a great example because the feed on your own personal page reflects your interests almost perfectly. Next time you are on a major social media site, pay close attention to what is shown to you versus what is shown tom others. The results will be vastly different from person to person.