With the introduction of software as well as different various search engines, each one is unique in their own way to how they refine searches, target a certain demographic of people, and make their product, service, or idea pop up more accurately and more often than others. Companies such as Twitter, Instagram, Snapchat, Facebook, and many others use these tactics to target potential customers.
Many third party companies and business use these social media platforms in an attempt to reach out to potential customers. According to Sproutsocial, they describe this activity as the algorithm being used by the company. Different companies have their own algorithms in place but they are all similar in the fact that they tailor your personal experience on their platform based on your likes, your interests, and other information specific to the individual.
(Instagram explore page puts ones linked interests all in one spot)
For example, if someone loves dogs, follows dog related accounts, likes dog related pictures, they will be shown more posts, advertisements, and other people who have similar interests. This is the way social media companies grow interest, keep customers coming back, and allow third party companies to advertise their products on their website. Instagram is a great example because the feed on your own personal page reflects your interests almost perfectly. Next time you are on a major social media site, pay close attention to what is shown to you versus what is shown tom others. The results will be vastly different from person to person.
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